Target Spring 2021
Spring 2021 hit the stores at a very interesting time with all that was happening in the world. We wanted guest to feel a sense of harmony and hope when entering the stores. We collaborated with the talented artist Marisol Ortega to create a modular yet hand drawn system of spring icons. Each with a similar look and feel, but unique enough to differentiate and signal each season.
Working Team
ACD: Adam Hoganson
Designers: Alex Perez, Raul Villanueva, Arin Kuklis, Vanessa Berglund and Chloe Payne
EM: Davinia Roberts
Strategist: Erin Nelson
Copy Writer: Cecily Meller
PM: Jenna Wade
PD: Emma Monson and Brett Walter
Producer: Erin Repesh
And our lovely and super talented Illustrator Marisol Ortega 🔥