Reebok Crush The Look

Reebok x Jasmine Sanders NYC Event: Reebok asked us to concept, design and produce an event to launch the custom Freestyle Hi Contour sneaker designed by shoe designer Alexander-John in collaboration with model Jasmine Sanders. To channel Lady Foot Locker’s confident customer, our concept, Crush The Look, was all about owning your style from head to toe while featuring makeup looks and the iconic Reebok silhouette. The immersive event had over 90% activation engagement, while the panel discussion garnered over 4,000 live views. The event blew up simultaneously on social media with #CrushTheLook, and online excitement resulted in 48,144,214 media impressions.

“Long story short, without shedding any tears, thank you Reebok, all my family there, you don’t know how much I love and appreciate you. ” - Jasmine Sanders